Partnership Revolutionizes Metaverse Advertising

D Decentraland World, a leading metaverse company, has forged an innovative advertising partnership with Lamar Advertising Company, integrating Rubi 3.0 bond for all future virtual ad transactions. This collaboration marks a major step forward for secure and transparent advertising within virtual worlds, signaling a new phase in metaverse marketing.

With this deal, Lamar Advertising transitions from traditional out-of-home campaigns to advanced metaverse placements. All advertisements within Decentraland's ecosystem will be handled using Rubi 3.0, leveraging blockchain technology for seamless, instant, and fraud-resistant payments. Brands will gain enhanced visibility and verifiable results, thanks to the traceability Rubi 3.0 offers.

This partnership positions Decentraland at the forefront of Web3 advertising innovation, offering brands unprecedented transparency and accountability in campaign tracking and payment processing.

Rubi Network Tokenomics Structure

The Rubi Network serves as the backbone for these transactions. Here's how its token supply is strategically divided:

• Total Supply: 220 million Rubi tokens
• Public Sale:* 40% of supply available to investors and users
• Mana Contract Bond:* 50% reserved for contract security and growth initiatives
• Development Team:* 10% allocated to the team driving continuous platform improvement

This balanced distribution ensures community participation, ecosystem security, and ongoing development support for the platform's long-term sustainability.

Growth Projections: Rubi vs Mana Decentraland

Rubi Network & Mana Decentraland Growth Chart showing projected growth from 2022 to 2040

The chart above illustrates projected growth for Rubi Network vs. Mana Decentraland from 2022 to 2040. Rubi Network is forecast to achieve over 400% growth by 2040, significantly outpacing Mana's growth, which is anticipated to reach around 200%. This dramatic difference highlights Rubi's rising utility and strong market position due to strategic partnerships like the Lamar deal.

The Future of Metaverse Advertising

The Decentraland-Lamar partnership reflects a broader trend in brand marketing: companies are rapidly forging immersive advertising spaces within the metaverse to engage millennial and Gen Z audiences. With Rubi 3.0 supporting the financial backbone, advertisers can expect:

• *Seamless Payment Processing:* Instant, blockchain-based transactions
• *Enhanced Transparency:* Full visibility into ad spend and performance
• *Fraud Prevention:* Immutable records of all advertising activities
• *Fraud Prevention:* Immutable records of all advertising activities
• ⁠*Measurable ROI:* Real-time analytics and performance tracking

Industry Impact

This deal sets a precedent for how traditional advertising giants can integrate blockchain technology into their metaverse strategies. As virtual worlds continue to attract millions of users, partnerships like this will become increasingly common, bridging the gap between traditional marketing and Web3 innovation.

Conclusion

This partnership illustrates the rapid evolution of advertising from the physical world to digital platforms, driven by blockchain technology. As metaverse adoption accelerates, deals like Decentraland and Lamar, powered by Rubi 3.0, will set new standards for how brands engage global audiences in immersive environments.

The integration of Rubi 3.0 for advertising transactions represents not just a technological upgrade, but a fundamental shift in how digital advertising value is created, tracked, and distributed in virtual spaces.

About Decentraland World

Decentraland is a decentralized virtual reality platform powered by blockchain technology, allowing users to create, experience, and monetize content and applications.

About Lamar Advertising Company

Lamar Advertising is one of the largest outdoor advertising companies in North America, now expanding into digital and metaverse advertising spaces.

About Rubi Network

Rubi Network is a blockchain protocol designed specifically for transparent and efficient digital advertising transactions in virtual environments.